Pohjolan peruna

The operations of Pohjolan Peruna Oy, which manufactures Mummo’s products, began as early as 1962. The factories of Raisio’s Pohjolan Peruna, as its grand-sounding nickname went, were Finland’s first potato processor and one branch of Raisio’s business. Raisio’s era continued until 2007, when it exited the potato industry. The company got a new ownership base and the name Profood Oy. It was a time when many traditional players forgot their original roots. Even Posti changed to Itella in 2007.

The Profood name served from 2007 to 2013, after which it was time to return to the traditional Pohjolan Peruna name. That’s the path we’re on. The factory operates and is doing well in Vihanti in Northern Ostrobothnia on its approximately 100-hectare scenic site. The potatoes come from contract farmers in the nearby area, as they have since 1962. Cooperation has continued with many farmers for several years and even decades across generations. About 40 million kilos of potatoes are handled and processed annually at the Vihanti factory.

The name Pohjolan Peruna does not say much to consumers. The mashed potato Mummon’s mash, which is among Finland’s most popular, does. Not forgetting Mummon’s french fries, which year after year are Finland’s most purchased french fries. It is quite likely that everyone has also eaten in a restaurant potato products of the Mestari brand designed for the horeca and large-scale kitchen sector. The new ROOTY brand, offering tasty, healthy and responsible foodstuffs, has in turn quickly risen in popularity with its target audience.

Let’s eat Finnish potatoes. They’re versatile.